An analysis of how Antony uses Ethos, Pathos and Logos in his speech for Caesar's funeral.
When that the poor have cried, Caesar hath wept: Ambition should be made of sterner stuff: Yet Brutus says he was ambitious; And Brutus is an honourable man. (Act III, Scene II, Page 64)
You all did love him once, not without cause: What cause withholds you then, to mourn for him? O judgment! thou art fled to brutish beasts, (Act III, Scene II, Page 64)
You all did see that on the Lupercal I thrice presented him a kingly crown, Which he did thrice refuse: was this ambition? Yet Brutus says he was ambitious; And, sure, he is an honourable man. (Act III, Scene II, Page 64)
Antony is using Ethos in this part of his speech in order to convince the citizens of Rome that Caesar was innocent. He is arguing that Caesar was ethical and respected the people of Rome, something that doesn't seem very "ambitious".
Antony is using Pathos in this part of his speech in order to convince the citizens of Rome to fight against the Conspiracy along with him. This is shown with him reminding the citizens of the feelings they once had for Caesar, and explaining that it is okay to mourn his death.
Antony is using Logos in this part of his speech in order to convince the citizens that Brutus is dishonorable. This can be shown in his use of sarcasm when referring to Brutus and his honor-ability. He is using the well-known fact that Caesar initially denied the offer of taking the crown as rebuttal for Brutus' claim that Caesar was "ambitious".