IMC - Body Shop TV Ad

IMC - Body Shop TV Ad
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Storyboard Text

  • Group of guys are driving down to the beach for a day of surfing , John John Florence (professional surfer) is the driver
  • Get to the beach and they all head for the water expect John. He realised he has a pimple and gets self-conscious
  • Everyone is out surfing, while John with the pimple begins to scrub his face with the water and the sand (representing the nature aspect of the face scrub product).
  • His pimple begins to reduce and he gains confidence and joins his friends again to go surfing
  • The water and sand then morph into the sea salt scrub and the product washes onto shore. At the same time the message strategy begins to appear "Wave goodbye to acne"
  • The background of the water and surfers fades while the product is displayed along with the message strategy and body shop logo.
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