history of jeans

history of jeans

Storyboard Text

  • I need a pair of pants that can withstand my work.
  • 1873Genoa, Italy
  • Okay, I will try to work on that for you.
  • A few days later
  • A customer said he needs pants made that can withstand his work. Can you help?
  • I was thinking of adding metal rivets to the pockets and button fly to make them more durable.
  • Sure.
  • Okay, get started.
  • Throughout the 1920s and 1930s jeans became popular among miners and cowboys and other male workers who needed sturdy clothing in the United States
  • 1920s-30s
  • In the 1930s Vogue released a magazine featuring their first fashion model in jeans which hinted that jeans could be a fashion statement for women
  • V O G U E
  • In the 1950s teenagers started to wear jeans more and more throughout the 1950s because films started to feature people wearing jeans as a rebellious type symbol. Considering that, schools starting banning jeans. Also, women didn't start embracing jeans until the 1960s.
  • The hippie age launched in the 1960s which lead to all people wearing jeans and designing/buying them to look "groovy"
  • I like your jeans!
  • Thanks!
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