Denim skirts and vests became popular throughout the 70s.
In the 80s there was a commercial aired which featured a 15 year old girl saying those words which brought a liking to fashion daughters minds. Many different styles and brands were beginning to be liked at this time as well. Also, this trend wasn't only for women. Men got a taste of it too.
Nothing comes between me and my Calvin's.
Jeans became less of a clothing item that you would dress up in and more of a casual pair of pants to wear.
Women: Although I couldn't find a female character wearing overalls, they became popular among women to wear in the 90s.
Men: Baggy jeans became popular for men throughout the 90s. This popularity uprising happened because of the rise in hip hop.
In the early 2000s, different styles of jeans including boot cut and flare became popular due to pop stars like Britney Spears wearing them. She and others also popularized ultra low rise jeans. These jeans became an appropriate item of clothing for going out on a Saturday night.
In the late 2000s skinny jeans became more and more popular due to denim stretch technology. This has been referred as the 'biggest denim style story of the decade'. Very quickly this trend was spread to be worn at work, on the weekend, and date nights. Boyfriend jeans and an interest in certain, higher quality brands was also became a trend in the 2000s.
Over the course of the past decade many more styles have been introudced and popularized including straight leg, high waisted, distressed, and other vintage inspired jean trends and these are worn by everyone to all sorts of events across the United States. And in the past few year online shopping has been introduced so it is right now you are really only a few clicks away from getting yourself a new pair of jeans.