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Scene opens with Jessica and Iris. Intro to the importance of social media to the entertainment industry and advertising
Iris discusses tips for finding and engaging the audience on social media
Jessica talks about Lionsgate's use of Facebook to promote The Hunger Games series
Jessica and Iris talk about Disney's use of various social media to keep their audience engaged
Showing screenshots of Disney social media with voiceover from previous frame
Third person talking about the possible downsides of social media use (annoyance by promoted tweets and native advertising)
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