Intro to Marketing

Intro to Marketing

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  • Economic Utilities
  • Its made with the best reusable plastic and the cleanest water
  • How convenient...
  • Economic Utilities By: Alyson Pearce
  • 1 case of water- $2.99
  • Form Utility- Changing raw material to put together the product and make it useful- Plastic, paper, pure clean water
  • New Water Bottles
  • Do you take credit?
  • We take cash, credit, and debit
  • Place Utility- A product where customers can buy it- In stores, Catalogs, Online
  • Good to know!
  • Only Pure Water
  • Time Utility- A product available at a certain time of year or a convenient time of day- 24/7, store hours 
  • Possession Utility- The exchange of a product for some monetary value- Cash, Credit/ Debit, Pay-Pal
  • Information Utility- Communication with the consumer about your product or service- Advertising, wrappers, salespeople, displays
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