Lemonade Marketing

Lemonade Marketing

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  • I'm going to be telling you the 5 economic utilities of lemonade.
  • Can't wait to make some lemonade!
  • I love that I can get  lemonade almost everywhere 
  • 5 economic utilities  By Erin Coffey
  • Can't  wait to make some cold lemonade!
  • Form utility: Changing raw materials or putting parts together to make them more useful  Examples:water, lemon juice, sugar 
  • I am here to buy stuff to make lemonade with my money.
  • Yeah sure!
  • Place utility: having a product where customers can buy it  Example: Grocery store, fast food places 
  • I saw a billboard about  lemonade now i want some! 
  • Time utility: having a product available at certain time of year or a convenient time of day Exaples: During the summer, during grocery store hours, online (amazon), whenever you have  the supplies for lemonade. 
  • Possession Utility: The exchange of a product for some monetary value Example: Credit card/Debit, cash, check, layaway
  • Information Utility: Communication with the consumer about your product of service  Example: Commercials, billboards, magazine ads
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