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Storyboard Text

  • Monday at work
  • Sweet! This apartment on Rent.com looks perfect. I should go by there on Saturday.
  • Days later...
  • Saturday
  • Ready to visit?
  • Now, where's that apartment I was looking at? I think I was looking in Midtown. No, downtown? ...
  • Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
  • Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
  • Why is the customer happy? What benefit to them was experienced?
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