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  • Story Board Title: MUST BE A BROWNING TO WIN!
  • MUST BE A BROWNING TO WIN! Only if I could find a way.
  • Name: Camiel McKenzie ID Number: 315102351 Bachelors of Education in Educational Leadership & Management (B.Ed.) Course Name: Introduction to Social Psychology PSYC1004 Semester – Summer 2016 Assignment: Storyboard on Skin Bleaching in Grand Cayman Course Coordinator: Dr. Florence Seemungal Due Date: June 30, 2016 The University of the West Indies Open Campus
  • Hi Jenny, why are you looking so sad? Would you like to talk about it?
  • I want to enter the Miss Cayman Islands beauty pageant but my skin colour is too dark. I need a quick solution.
  • I present to you the story of two teenagers Jenny and Sash who are friends that live in the same community and attended the same school. However, Jenny always wanted to enter the Miss Cayman Islands beauty pageant to realize her dream of becoming Miss World. Jenny believed that due to her skin colour she would not be successful in the competition so she was introduced to skin bleaching by Sash. Let us find out the rest of the tale. What exactly is Skin Bleaching? According to Charles, (2010) "Skin Bleaching is the use of dermatological creams, cosmetic creams, and homemade products by some people to bleach the melanin from the skin" (p. 25). Melanin is responsible for skin tone, dark-skinned people have more than people with lighter complexion. The ultimate reason for bleaching is to obtain social acceptance.
  • Sash, what am I going to do? The pageant starts in a few months. I wish there was an answer to my dilemma. I have to be a browning to win!
  • There is always a solution to every dilemma. Do you think I always had this skin tone? I know exactly how to help you my friend. The rain is beginning to fall so let us discuss it tomorrow.
  • Sash has been bleaching from a young age because she was the only black person in her family and her parents thought this would affect their social status. Jenny, anxiety grew through the night in eager to hear of Sash's solution. “Browning" refer to non-White people with a light skin tone. Some persons with dark skin tone apply various bleaching creams to their skin to get a lighter shade. According to Dadzie and Petit (2009). "applying hydroquinone and/or other depigmenting agents to specific or widespread areas of the body, the primary function being to lighten normally dark skin" (p. 741). "It is a dangerous practice associated with a diverse range of side-effects, including mercury poisoning" (Dadzie and Petit, 2009, p. 741,). Products used include Steroids; hydroquinone; mercurials; kojic acid; alpha hydroxyl acids, and other unknown composition. Regionally, creams are "Bio Claire, Michael Jackson, Volume 40, Hotmovate Gel, Blue Soap, Revlon, Black and White Cream, Carrotis Cream, Mercury Top Cream, toothpaste, Extra Clear, and immediate Clear" (Charles, 2010, p. 33)
  • Tell me, tell me! I am anxious to hear what I can do to get a lighter skin tone? I know I will be more beautiful and everyone will see it, including the judges as I vie for Miss Cayman Islands and Miss World
  • The solution is quick and easy, it is called Skin Bleaching.
  • The girls remained in their classroom at break time to discuss the next step for Jenny to become a "browning". Shadeism or Skin Bleaching is prevalent in countries such as Asia, Africa, the Caribbean, Europe, and North America where people of colour use bleaching cream for a lighter skin tone. Skin Bleaching is more common amongst women but men also engage in it. Self esteem and collective self esteem are two elements that motivate dark-skinned people to bleach. Other reasons why bleaching is done is to "remove facial blemishes, to make their faces "cool," as a result of peer nfluence, to lighten their complexion, to appear beautiful and to attract a partner, to follow a popular fad, and to have the visual stimulus of the bleached skin because it makes them feel good" (Christopher, 2009, p.153).
  • Wow! The side effects of Skin Bleaching is dangerous and can be life threatening. I would never put my health and life at risk. No way! Some day I will do all I can to tell the world the dangers of Skin Bleaching.
  • Jenny hurried home from school and went to her room with great joy that she could become a browning. However, she decided to get her laptop and do some research on Skin Bleaching. She was shocked to discover that Skin Bleaching is dangerous. There are various social issues associated with Skin Bleaching. " White skin is still perceived to be associated with social privileges, including better job and marital prospects" (Dadzie and Petit, 2009, pp. 741-742,)
  • Sash, I have conducted extensive research on the effects of Skin Bleaching and I have decided not to subject myself to this sort of danger. I will prove to my country and the world that inner and outer beauty is not dependent on skin tone!
  • I agree with you Jenny, I am going to stop bleaching my skin. I did not realize how dangerous it is.
  • Jenny and Sash met at school the next day and Jenny told Sash her decision not to get involved with Skin Bleaching. Jenny entered both the Miss Cayman Islands and Miss World competition and was successful. She used the many opportunities to highlight the dangers of Skin Bleaching as she travels the world. Skin Bleaching in the Cayman Islands is only popular amongst the expats population because 98% of Caymanians has a light skin tone. References Charles, Christopher A. D. "Skin Bleachers' Representations of Skin Color in Jamaica." Journal of Black Studies 40.2 (2009): 153-70. Web. Charles (2010) Skin Bleaching in Jamaica: Self Esteem, Racial Self Esteem, and Black Identity Transactions, Caribbean Journal of Psychology, 3(1), 1-15 Dadzie, O. E., & Petit, A. (2009). Skin bleaching: highlighting the misuse of cutaneous depigmenting agents. Journal Of The European Academy Of Dermatology & Venereology, 23(7), 741-750. doi:10.1111/j.1468-3083.2009.03150.x
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