CK FREE Advertisement _Storyboard

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Storyboard Description

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Storyboard Text

  • Calvin Klein Calvin Klein Calvin Klein
  • CK Free CK Free CK Free
  • The perfume bottle shown isolated with a simple backdrop in the opening shot.
  • The model is seen tracking back his steps going through various locations in the city.
  • The slogan for the advertisement starts rolling over throughout the scenes.
  • Scenes of the model using the perfume are shown as fond flashbacks.
  • Last scene of the model in a close-up of his face & brand name reveal
  • The billboard image of the fragrance campaign appears to finalize the video 
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