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You’ve received multiple MQLs who became qualified based on an activity that doesn't correlate with success. You learn to ignore them or put them at the bottom of your list.
Marketing gets upset and questions why you are not following up with their leads
You now have to remind Marketing that the activity is not a good indicator for success.
You’re reviewing a new lead — sifting through Interesting Moments, Web Activity, Email Tab. They’ve been triggering all sorts of events — some for the product that you’re not actually selling.
It’s not immediately clear what this lead is interested in or how serious they are.
You now have to spend time opening some of the emails and scrolling through all their activities to find this out.
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