Scenario 2

Scenario 2
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  • You’ve received multiple MQLs who became qualified based on an activity that doesn't correlate with success. You learn to ignore them or put them at the bottom of your list.
  • Marketing gets upset and questions why you are not following up with their leads
  • You now have to remind Marketing that the activity is not a good indicator for success.
  • You’re reviewing a new lead — sifting through Interesting Moments, Web Activity, Email Tab. They’ve been triggering all sorts of events — some for the product that you’re not actually selling.
  • It’s not immediately clear what this lead is interested in or how serious they are.
  • You now have to spend time opening some of the emails and scrolling through all their activities to find this out.
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