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  • *Businessman checks mail and sees that he has missed a parcel delivery, gets angry* "Damnit, it came today while I was at work and they didn't leave it. Collect between 4 and 6pm?? It's 6:10 and I only just got home from work - who is available between those hours to go and get it! I have a life and career! Ugh...
  • Turns out by the time the businessman got to the post office they had sent his parcel back, thinking that he didn't live there anymore. They were already holding way too much unaccounted for mail...
  • Welcome to the post office! How can I help?
  • Can I pick up my parcel?
  • Bloody hell, what am I to do?! I'll have to contact the company to get them to resend & hope that I'll be home this time..
  • Identifying the problem our consumers face
  • Introducing the G.O Box - you can always go! (to get your mail)
  • Problem continued..
  • Wow, this is convenient! I just finished work late yet I could pop down to the locker & open it with my phone to get my mail out! I knew it was here because I got a notification earlier. I love this app!
  • Problem continued..
  • I also love the G.O app! It's so simple, easy to use and... oh look, I just got a message saying my parcel's arrived! I'll go get it tonight, once the kids are asleep.
  • This is new technology where the postman delivers your mail to a secure locker in a suburb nominated by you on an app on your phone. When your package has arrived, you'll get a notification on the app. Then you're free to go & collect the mail whenever you want! You simply use the app to open the locker your mail is in.  So convenient! Perfect for business people who work crazy hours, busy parents, or those who are too lazy to go during business hours. For a yearly fee of $100 it is cheaper than P.O Boxes, allows you to receive a greater range of things in the mail, & is more convenient than carrying a key around!
  • Introducing the blue ocean product designed to solve the consumers' problems and be a source of convenience (theory of planned behaviour + uses & gratifications theory)
  • This person is a member of our target market. Gen Y, male, 'strapped for time' businessman, single, open to experiencing new things, seeking convenience & safety (of possessions), regular user 
  • This is another of our target market consumers. Gen Y, female, family oriented, (geographic, psychographic & behaviour same as prev)
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