Carl Jung believed we all have a collective unconscious which is a common bank shared by all cultures. He believed in the Shadow which is the hidden dark side of our personality.
According to Albert Bandura how people think, how people behave, and what our environment is like all interact to create our personality.
Carl Rogers believed humans have one motive which is the tendency to self-actualize. He believed built in motivation to develop our protentional to our fullest extent.