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Rita, I think it would be in our best interest to not create a mass market brand based off of my SWOT analysis
Why's that, Jim?
To start off, the threats out way the opportunities
We are at risk for losing the gold seal, a price war, and product cannibalization
But we have a huge opportunity to capture the low-end market!
It's apparent that we are not making a profit due to manufacturing loss and our margins have sunk 10%, I still don't see the value.
I understand, but looking at Gucci, Mercedes Benz, Tiffany, BMW, and Hyatt they have struggled launching a mass market brand without tarnishing their brand. We would struggle in a similar way.
The reputation of our brand is on the line and I just don't think creating a mass market brand would be beneficial in terms of longevity for Neptune's brand.
Ok, I agree.
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