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  • Amazon Fresh Office
  • How can we make the email marketing more effective for Amazon Fresh?
  • Mary's Home
  • I am a vegetarian. I don't need to buy meat from Amazon Fresh.
  • Amazon Analytics Office
  • These are our findings from analysis of Whole Foods data...
  • To improve Amazon Fresh's sales, Amazon sends consumers email marketing. However, it does not help boost sales because the email click-through rate is low. 
  • I know what customers need to buy now.
  • Consumers don't click the email to buy Amazon Fresh because the email fails to meet their personal needs. 
  • Mary's Home
  • There are discount for vegetables on Amazon? Let me buy from Amazon today!
  • After Amazon Acquired Whole Foods, Amazon Analytics team analyzed Whole Foods' grocery purchasing data to help Amazon Fresh Marketing team further understand customer needs.
  • From: Amazon CEO Amazon Fresh's sales increases by 30% every month. Congratulations team! Good job.
  • Amazon Fresh Office
  • Amazon Fresh team now sends customized emails to target consumers.
  • More consumers open promotional emails from Amazon Fresh and follow through with purchases because the emails are now tailored to their grocery shopping needs. 
  • Amazon Fresh experiences increasing sales. Amazon Fresh becomes people's favorite place for grocery shopping.
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