Persuasive Techniques

Persuasive Techniques
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  • Ethos
  • The use and mentioning of prominent and authoritative individuals as a means of gaining the trust of audiences.
  • Zeus said that you will be more lucky if you let me into the temple.
  • Zeus is a prominent person, so I should trust this statement.
  • Logos
  • The use of statistics and reasoning to help audiences feel that there is logic to a product or idea. Making an appeal to logic. 
  • Per year, 11.5 million iPhone users download Skype and you can join for free! All calls made have end to end encryption.
  • It's free, it's trending and my calls can't be listened to by 3rd parties! This program seems useful.
  • For just £10 a month, you can help a poor man like this have the heart surgery he needs to survive! Jamie has only 4 days until his heart stops, so donate now at 0800-44-3331. Please, get him some help!
  • Pathos
  • An appeal to audiences' emotion in an attempt to create a stronger connection between themselves and the product or idea.
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