This is the car that I want to take for a test drive.
Form Utility Definition: Changing raw materials or putting parts together to make them more useful Example: In order to build a car, you need to put together the engine, tires, wheel, seats, pedal, and more
Place Utility Definition: Having a product where customers can buy it Example: You can be able to buy the car online, from a catalog, or in the dealership.
It's a deal. I'll buy the car
Time Utility Definition: Having a product available at a certain time of the year or a convenient time of the day Example: Cars are available all year long because people are always buying new cars
Possession Utility Definition: The exchange of a product for some monetary value Example: Can buy a car by using cash, credit, debit, check, or down payment,
Information Utility Definition: Communications with the consumer about your product of service Example: There can be commercials for certain cars and dealership companies. There can also be signs, ads, and billboards.