Form Utility: Changing raw materials or putting parts together to make them more useful Examples: Butter, sugar, vanilla extract, eggs, flour, baking soda, baking powder, and chocolate chips come together to make chocolate chip cookies
I can't wait to make cookies!
Place Utility: Having a product where customers can buy it Examples: Bakery or Supermarket
I can't wait to by some cookies
Time Utility: Having a product available at a certain time of year or a convenient time of day Examples: Cookies are good to have at any time
I enjoy eating cookies at the park
Possession Utility: The exchange of a product for some monetary value Examples: Buying cookies
Thanks for selling me these cookies.
Information Utility: Communication with the consumer about your product or service Examples: A menu should have all the ingredients on it
It's great that I know all the ingredients in the cookies