The biggest mistake any business owner can make when it comes to customer service is to assume that they understand what the customer wants.
Keep your promises
If your company does a poor job following through on anything from promised upgrades to a cancellation policy, you’ll lose customers and public trust very quickly.
Find the tools that provide the best service
Think about how to best empower your employees to give the service your customers deserve, and buy a CRM (or any other tool needed) that is designed for your business model, staff, and customers. Your customers and staff will thank you for it.
Treat your customers as individuals
Too many entrepreneurs are so narrowly focused on what it’ll take for their businesses to succeed, that they fail to notice when exceptions to established policies are necessary.
Avoid an online marketing ‘fail’
Make sure that the person in charge of your social media accounts is cool under pressure and focused on building trust and goodwill. Responding appropriately when these situations occur is one of the best ways to avoid an online brand failure.
Be available to your customers
Customer service hotline that operates 9–5 on weekdays won’t cut it anymore. But what you may not know is that customers expect you to be available on more platforms than ever before.