The time and effort these athletes put into thier sports is eqivalent to having a job. According to forbes.com “The typical Division I college football player devotes 43.3 hours per week to his sport -- 3.3 more hours than the typical American work week.”
Colleges use their athletic programs to promote their schools and encourage students to go there. “Ever since, marketing experts and school deans have acknowledged the power of the Flutie Effects ability to transfer a successful collegiate athletic program into a hot ticket for admission. Georgetown University applications multiplied 45 percent between 1983 and 1986 following a surge of basketball success.”
Others may argue that if you pay college and football athletes you have to pay all college athletes., However, this is not true because there are already so many things that are unfair in the world of sports.
According to ESPN.com “The most distinguished professor at the University of Alabama won't make $5.9 million in his entire tenure in Tuscaloosa; Nick Saban will make that this year. So I don't want to hear that it's "unfair" to pay the quarterback of Alabama more than all the sociology students in the undergraduate college.”