Team assignment 5

Team assignment 5

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  • Problem Statement 
  • Team Emerald meets with Micron Executive
  • Ethnographic Research
  • Micron is aware that China wants to enter the semiconductor DRAM industry. China is currently 50 % of Micron's revenue (Micron Technology) 
  • Prototype
  • After meeting and discussing with an executive at Micron Team Emerald was able to gather enough information to understand the challenge that Micron will face.
  • Meet with Executive take 2
  • The team focused on utilizing bootleg boot-camp strategies along with design thinking to develop a solution to microns problem. Some of these strategies included, brainstorming, saturate and group, interview for empathy, and creating an empathy map. 
  • Ah-ha moment and Final Recommendation 
  • Team emerald came up with multiple ideas to solve the problem. Then the three best ideas were highlighted.  1. Keep innovating to stay competitive with China, through advancing R&D (particularly 3DXPoint). 2. Test individual die at the wafer level for DRAM. 3. Remove back end manufacturing from China.  
  • The team met with the Micron executive once more top discuss the three ideas. 
  • Diverging, re-evaluating, and converging on the three ideas the team decided on a final idea that will be the recommendation to prototype, test and iterate.
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