Micron is aware that China wants to enter the semiconductor DRAM industry. China is currently 50 % of Micron's revenue (Micron Technology)
After meeting and discussing with an executive at Micron Team Emerald was able to gather enough information to understand the challenge that Micron will face.
Meet with Executive take 2
The team focused on utilizing bootleg boot-camp strategies along with design thinking to develop a solution to microns problem. Some of these strategies included, brainstorming, saturate and group, interview for empathy, and creating an empathy map.
Ah-ha moment and Final Recommendation
Team emerald came up with multiple ideas to solve the problem. Then the three best ideas were highlighted. 1. Keep innovating to stay competitive with China, through advancing R&D (particularly 3DXPoint). 2. Test individual die at the wafer level for DRAM. 3. Remove back end manufacturing from China.
The team met with the Micron executive once more top discuss the three ideas.
Diverging, re-evaluating, and converging on the three ideas the team decided on a final idea that will be the recommendation to prototype, test and iterate.