ETHOS PATHOS LOGOS

ETHOS PATHOS LOGOS
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Storyboard Text

  • ETHOS
  • Everyone is loving the new NIKE soccer ball, it helps me play better in all of the championship games, and it could help you too in everyone of your games. 
  • PATHOS
  • Due to pollution, our glorious city is being choked. People are getting cancer and it is becoming unsafe for the environment. Call this number NOW to help sign a petition to clean up OUR city!
  • LOGOS
  • We have the best STEM programs in the state according to Business Insider!
  • Come on down to our state University, where we have a 96% graduation rate!
  • This is an example of Ethos because a famous soccer player is trying to persuade people into buying a new soccer ball because he uses it rather than utilizing statistics about how good the new soccer balls are. 
  • This is an example of Pathos because it is using a shot of a polluted city to persuade the viewer into calling the number and doing something about the environment. 
  • This is an example of Logos because of the statistics being given to the viewer by someone who is an actual worker on said product or item.
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