ANCAP StoryBoard

ANCAP StoryBoard
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Storyboard Description

Idea for ANCAP Video

Storyboard Text

  • 1   
  • What is the ANCAP 5 STAR rating?What does it mean?Thanks to ANCAP, we're going to  have a 5 STAR experience!
  • 2
  • Let's learn about ANCAP and Autonomous Braking at a racetrack with professional drivers!
  • 3
  • WELCOME TO EASTERN CREEK RACEWAY3, 2, 1... GO!!
  •  Week 1 - Build the noise around ANCAP, new car features, new car safety, the rating system.
  • 4
  • SAFETY TEST WITH NO
  • Week 2 - Announce we are getting in the hot seat to learn first hand about car safety.Bring to life the importance of knowing what the new safety features mean in everyday use. 
  • 5
  • Week 3 - Develop the story arc in the lead up to activation: speaking to professional drivers; the importance of safety; speak to the dragway; highlight the dangers of the activity; bring in the stakeholders including car manufacturers.  
  • 6
  • REACTION FROM THE 5 STAR EXPERIENCE
  • Week 3 - The activation. Record the audio/video for on air and digital. Highlighting the before and after experiences of the talent and the safety systems.
  • Week 4 - Distribute the content on air, on line and other earned media opportunities including press, TV and internet services. 
  • Week 4 - The story arc comes to a close as the on air team go back to creative messaging that is now advocating the safety features of new cars, understanding ANCAP and importance of the rating system.
  • How amazing is autonomous braking. Thanks ANCAP! We are in your debt. 
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