What is the ANCAP 5 STAR rating?What does it mean?Thanks to ANCAP, we're going to have a 5 STAR experience!
Let's learn about ANCAP and Autonomous Braking at a racetrack with professional drivers!
WELCOME TO EASTERN CREEK RACEWAY3, 2, 1... GO!!
Week 1 - Build the noise around ANCAP, new car features, new car safety, the rating system.
SAFETY TEST WITH NO
Week 2 - Announce we are getting in the hot seat to learn first hand about car safety.Bring to life the importance of knowing what the new safety features mean in everyday use.
Week 3 - Develop the story arc in the lead up to activation: speaking to professional drivers; the importance of safety; speak to the dragway; highlight the dangers of the activity; bring in the stakeholders including car manufacturers.
REACTION FROM THE 5 STAR EXPERIENCE
Week 3 - The activation. Record the audio/video for on air and digital. Highlighting the before and after experiences of the talent and the safety systems.
Week 4 - Distribute the content on air, on line and other earned media opportunities including press, TV and internet services.
Week 4 - The story arc comes to a close as the on air team go back to creative messaging that is now advocating the safety features of new cars, understanding ANCAP and importance of the rating system.
How amazing is autonomous braking. Thanks ANCAP! We are in your debt.