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Joe gets wakes up, makes his coffee, and goes to his office to read the news on his computer.
Joe navigates to his favorite news site, Time.com.
Joe sees this popup and is interested in the product its shows. He is thinking about clicking on it to learn more.
When he moves his mouse to the ad, it changes color and it plays sound. Now he knows that this is an ad and may even be click bait.
Joe doesn't click on the ad, and scrolls down to read the main article.
Joe continues reading the news with peace of mind that he won't click on any unsafe links.
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