Flounder CSR Campaign

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Storyboard Text

  • Dad! Are we there yet? I can't wait to see the ocean!
  • Almost! The Jersey shore was one of my favorite places to go when I was your age!
  • OH NO! That fish is hurt from the broken glass! Why is this place so dirty?
  • This place never used to look like this! We need to do something!
  • I know, we really have to! And dad, I learned from the National Academy of Science that over 1 million seabirds and 100,000 sea mammals are killed by pollution every year!
  • That’s terrible, honey! Oh wow, look at that sign! Why don’t we come back tomorrow to join them and help?
  • Join Flounder Brewing Co. and Clean Ocean Action on April 21 for the Annual Beach Sweep Cleanup!
  • Father driving car. Daughter is in back seat, eagerly excited.
  • INTRODUCING
  • FLOUNDER BREWING Co.
  • Beach Sweep Shandy
  • Father and Daughter enter scene and are saddened with all the garbage on the beach.
  • The beach looks so much better, dad!
  • I know, right? Now we can visit all the time!
  • The two continue to walk on the beach and notice the sign.
  • Spokeswoman from Clean Ocean Action of New Jersey: To learn more about how you can help, visit cleanoceanaction.org.
  • Announcer: "Flounder is also introducing their limited edition Beach Sweep Shandy. A golden orange, light-bodied wheat beer is reminiscent of summer sun; while the bubbly white head reminds you of crashing waves on the beach. You are left with a refreshing mix of strawberry and citrus on the nose. 50% of the proceeds will be donated to the Clean Ocean Action of New Jersey."
  • The two are walking back on the beach post-clean up, admiring it.
  • Spokeswoman from Clean Ocean Action of NJ walks into frame.
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