Ethos,Pathos,Logos

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  • Persuading by using your perceived credibility.
  • ETHOS
  • As a qualified doctor, this medicine will give you the best results.
  • I just have to buy it now!!!
  • Persuading with an emotional appeal.
  • PATHOS
  • If we don't get this dog, she's going to be all alone for FOREVER, mom!!!
  • Well since you put it that way, I guess we can adopt her!
  • Persuading through reasoning.
  • LOGOS
  • You should buy this car because it is one of our cheaper cars.
  • Well $10,000 for this type of car is a good price so...I'll take it!!!
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