Week 4 Assignment MKT 435

Week 4 Assignment MKT 435
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Storyboard Description

Bounce Direct Mail Campaign

Storyboard Text

  • Directly mailing Free samples along with product information is a great way to attract new customers and retain loyal customers
  • Bounce Fabric Softener Sheet & Bar Direct Mail Campaign
  • Customer satisfaction is key to building loyal repeat customers for our Bounce fabric softener products & increasing our profitability . In what ways can this communication tool be improved for effectiveness?
  • Bounce Fabric Softener Sheet & Bar Direct Mail Campaign
  • This communication tool can be improved by: 1: Mailing the samples to new purchasers of new Dryers 2: Have the manufactures ship the dryers with the free sample and information already inside the dryer 3: Mail the free samples to registered P&G customers
  • Bounce Fabric Softener Sheet & Bar Direct Mail Campaign
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