Life tools

Life tools

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Storyboard Text

  • A bright and shining day at a new home owners house
  • I am so tired of this terrible multi-tool. We have been working on this house for days and I feel like I have devoted a lot of time to simple just searching through numerous useless tools to find the one I need
  • You don't have to settle you know
  • I don't?
  • Of course you don't! Now that life tools have entered stores near you. They're a customizable multi-tool that you can tailor to your needs. No more useless multi-tools covered from top to bottom with tools you'll never need
  • Thank you so much! Home improvements have never been easier! Because of this
  • There's also attachments for life tools that are for other everyday activities. You don't just have to use them for our house. So even after you finish up the house it will still be useful.
  • Wow all of that in one multi-tool? There must be a catch. How expensive is it?
  • It is not even that expensive, it's comparable to other multi-tools as far as price in concerned, offering superior quality as well
  • Product name: Life-tool Objective: The need for a useful multi-tool is the need being satisfied. Product value feature emphasized: Customization Profile of target market: New homeowners with projects they are working on around the house Self-Image: I am trying to influence people's desire to have options and freedom
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