Look, my dear apprentice! This is my newest invention, the printing press! By making the letters individual with a better material, we can reuse them over and over! We now can manufacture books more efficiently.
*This is not being rude to the church, this was probably just their reaction
What?! What is this injustice, people can't read this! Spreading ideas that the church might be wrong! Gutenburg might be smart, but he's stepped a bit too far. We need to limit what gets published.