My 5 utilities of a pizza
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I am going to teach you about the 5 components of marketing!
I hope the store has all of my ingredients for my pizza
I am so glad that the store has all of my ingredients to make my pizza
The 5 components of Marketing By William Loschiavo
A restaurant was my second option if the store didn't have the products at the store. It is great because pizza places are open all year round
Form Utility: Changing raw materials or putting parts together to make them more useful Examples: dough, cheese, sauce, pepperoni
I payed with cash to get the items to make the pizza but there is also many other ways to pay as well
Place Utility: having a product where customers can buy it examples: food stores, online
I saw this idea to make the pizza on a commercial. Now I can cook this pizza whenever I want. Now its time to eat this pizza
Time Utility: Having a product available at a certain time of year or a convenient time of day Example: all year round at restaurants, all different products sold all year round at food stores
Possession Utility: exchange of products for some monetary value Example: cash, debit/credit card, checks, layaway
Information utility: communication with the consumer about your product or service ex: sales people, displays, packaging and labeling, advertising, commercials, tv
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