My 5 utilities of a pizza

My 5 utilities of a pizza

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  • I am going to teach you about the 5 components of marketing! 
  • I hope the store has all of my ingredients for my pizza
  • I am so glad that the store has all of my ingredients to make my pizza 
  • The 5 components of Marketing  By William Loschiavo
  • A restaurant was my second option if the store didn't have the products at the store.  It is great because pizza places are open all year round
  • Form Utility: Changing raw materials or putting parts together to make them more useful Examples: dough, cheese, sauce, pepperoni
  • I payed with cash to get the items to make the pizza but there is also many other ways to pay as well
  • Place Utility: having a product  where customers can buy it examples: food stores, online 
  • I saw this idea to make the pizza on a commercial. Now I can cook this pizza whenever I want. Now its time to eat this pizza  
  • Time Utility: Having a product available at a certain time of year or a convenient time of day Example: all year round at restaurants, all different products sold all year round at food stores 
  • Possession Utility: exchange of products for some monetary value Example: cash, debit/credit  card, checks, layaway
  • Information utility: communication with the consumer about your product or service ex:  sales people, displays, packaging and labeling, advertising, commercials, tv
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