It shows that you trust them (boosting morale and happiness). It will make them feel valued (it’s like a little perk of the job). Taking short breaks throughout the day will boost mood (and productivity). Connecting with loved ones will boost their happiness.
If you encourage your employees to utilise it day-to-day, posting fun, friendly things about the company, sharing interesting articles and posts and just generally showing off how much they love their job, it’ll really (really) boost your employer brand. What’s more, their posts will naturally convey your (real) company culture and attract employees who’ll fit in well. If you ban social media altogether, it’s impossible for any of that to happen.
We all like to hear from real people – not just salesy social media robots and if your staff publicly display the happy company culture, showing off fantastic customer service and engaging with people on a personal level – others will warm to them and your brand. They’re certainly much more likely to remember the company whose employees are always posting interesting things, funny photos and who reply to comments, promptly and professionally than a company lacking a social media presence at all.
No matter what your thoughts are on social media in the workplace, it’s pretty safe to say that if you do allow it there will be a certain amount of time-wasted. It’s just too tempting for employees to have a quick glance, reply to a quick comment or say happy birthday to someone they’d forgotten about… For most people, this time-wasting will be minimal, but some may take advantage.
Of course, there’s always the technical risk to worry about too! Hacking, viruses and scams are so common these days and a huge proportion of them originate on social media. If you don’t have strong security, and/or your employees aren’t particularly computer-savvy, it can be a pretty big risk to take.
Of course, where social media can boost your brand, it can also completely destroy it. Over the years, I’m sure you’ve seen some of the “social media fails” that have been made public – often even going viral.