First, we start with only the most natural ingredients -- although they may be exotic! This is to keep YOU safe and to keep your body HEALTHY.
Natural or Cosmetic Grade Coloring Agents
In fact, ALL of our soaps are between 99%-100% NATURAL. Don't worry, anything not 100% natural includes only cosmetic grade color and scent... probably better than most of the makeup you use!
We open with a simple introduction of Jane, and what she does. She should be relatable, happy, and passionate about her work.
It took a while to create the perfect formula.. but I've finally done it!
Then we go on to discuss the ingredients used. We want to particularly emphasize the health factor. Because she is looking to appeal to a target of women ages 18-65, the organic and healthy nature of this product will catch their attention.
...even the dogs love it! It's PURRfect for people and their pets.
Next, we move into the bulk of the video. Because this commercial will be so long, it HAS to be engaging. I find that people are enamored with learning how things are made, so that is the direction this section will take. Although this is only one cell, it will make up the hefty majority of the content. Unfortunately, Jane does not share her process on her website, so this will take a bit more research to build out.
If you're still watching, then you're probably pretty interested! So head on over to my website or facebook page to find out more about how to make a purchase.
At this point, I think its important to dive into WHY she chose the formula she did, and effectively differentiate it from other handmade soaps. She should do this with the same types of adjectives she uses on the website (fluffy lather, hard bar, etc.) to maintain continuity across all of her platforms. Similarly, we've tried to mimic the same authentic and conversational tone that is present throughout the website.
This is a good place to show the use of the completed soap. We're not going for a scene that will inspire sex appeal, rather a scene that will resonate with the viewer as relatable. This provides an opportunity to show off the different types of soaps, lotions, and even dog shampoo that Jane offers! Some type of humor appeal with the dog could also be used here.
Is it bath time yet? I RUFFin' LOVE Jane's!
We want to come full circle by closing the way that we opened with Jane, at home, on her Rustic Ranch with her soap. Throughout, we will use real footage and photos from her Facebook and Website to maintain authenticity.