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5 Utilities
Updated: 2/19/2020
5 Utilities
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Storyboard Text

  • The Five Utilities of Pizza
  • Form Utilities: Turning raw material into a product for consumers.Example: Restaurants mix together foods from wheat and tomatoes to cook different foods like pizza dough and marinara sauce to make pizza.
  • Do you guys want to go get some pizza?
  • Sure!
  • Place Utility: Having a products where people can buy it conveniently Example: Selling pizza at the Pizzaria
  • Can we get a large pepperoni pizza?
  • Welcome to the Pizzaria! 
  • Time Utility: Having a product open a certain time of year or at a convenient time of day.Example: The Pizzeria is open for 11 am to 8 pm which is the time that most people eat lunch and dinner.
  • Pizzaria Open from 11am-8pm everyday
  • Possession Utility: A monetary value that can be exchanged for the product.Example: The customers' pizza cost $12 which could be payed with cash, a credit card, or a debit card.
  • That will be $12.
  • Information Utility: Communication with a consumer about your product or service.Example: Signs and workers promoting sales.
  • Try our new barbeque and grilled chicken pizza!
  • Pizzaria Open from 11am-8pm everyday
  • Thank you for coming! Next Friday we will have all pizzas half off during lunch.
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