Business marketix Jam

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  • Market Objectives
  • We need to increase brand awarness and sales for the jam
  • Product
  • 
  • Price meets promotion
  • PENETRATION! K12.50
  • We need to design the Jam to meet our marketing .objectives
  • Promotion x  Place
  • Lets sell it at shoprite, spar and pick'n'pay. 
  • We can make it glass. Then we can get new flavours like strawberry and mango. It can have 2 sizes, "350ml and 175ml" we can give its nutritional information.
  • Place and objectives
  • 
  • Penetration pricing. Lets make it cheaper than those expensive jams. Then we could advertise right heavily. Like here "at the heartbeat of the store!" ThePOS!
  • Land reaches the market...
  • We could make a stand at the huge stores. And give samples outside and we can do TV, and newspapers. And we can talk about how its healthy. And we can put some posters and stands.
  • We need to take it to the wholesalers. That way we can access new markets and sale at many stores like sunshine and your local neighbourhood stores.
  • People buy Land Jam!
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