Ad Copywriting

Ad Copywriting

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  • V: ELS: Establishing shot of the wasteland. There are jagged mountains in the distance and sharp rocks on the ground. The camera tilts down to a birds eye view of our HERO, male, 25-35, trekking through the wasteland. A: Cold strong wind
  • V: LS: HERO stops to take a break. A: Breathing
  • CU: Side on shot of HERO drinking from a flask, sweat is running down his face as he is tired from his trek. He looks up. A: Water running from flask, thunder building.
  • Valhalla Gear of the Gods
  • V: ELS Shot from HERO POV of the clouds above, the storm is building, and clouds go dark, lightning flashes. HERO smiles back at the clouds confidently. A: Heavy thunder, lightning and rain. Music: Dramatic, powerful, suspenseful
  • V/O: "Battle the elements… through wind, rain and extreme climates, Valhalla’s tactical gear shields and protects." CU & ECU, sports style shots of HERO pulling his VALHALLA jacket out of his pack. He zips it up and the pouring rain rolls off it, showcasing the water-resistant fabric.
  • V/O: Valhalla. Gear of the gods ELS: Mirror of the original shot, panning up. The lightning flashes and the logo is shown.
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