Daniel Czahor
Storyboard Text
- Steve (47), the produce manager at Whole Foods, sees our oranges at thePublix he visits. He is looking for higher-quality oranges to restock his store with.
- Steve sees the increase in quality and how it sells faster than what heknows citrus at his store sell. He looks up the company name online from thesticker on the orange.
- Steve is tired of dealing with multiple different importers withoutguarantees on the fruit’s quality. He also wants to show his boss increasedsales on the less moved items.
- Steve calls the main line on the website page for OBG to find out moreinformation. He also clicks on the wholesale tab and finds an easy way toestimate costs before a quote.
- A company representative helps Steve formulate an order over the phoneand helps guide him through how to pay on the website. With incentives to lowercosts if multiple orders are placed ahead of time.
- Steve loves the ease of purchasing through the website and can set up asubscription where he sets the delivery date. He also loves the quality of thecitrus delivered and, through reading on the website, likes the missionstatement and feels he is helping locally.
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