Best Western

Best Western

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Storyboard Description


Storyboard Text

  • BEST WESTERN corporate: It's not all about work!
  • We would start the video with an intro/voiceover. We could also include an interesting stat from the survey.
  • BEST WESTERN took to the streets of the UK to find out the habits of business travellers and and ask: is it really just all about work?
  • We would then have a montage of vox pops asking people who travel for business a string of questions.
  • What do you miss most when away on business
  • My bed and family
  • Not enough plug points. My dog. A decent shower. I'd never stay in a business hotel for pleasure.
  • We would continue with around 20 vox pops - having a montage of each separate case with answers.
  • 38% of business travellers miss a gym
  • 67% hate hotel showers
  • We could then have some stats from the survey and findings.
  • 90% miss their bed
  • One in four would rather commute home again.
  • End the video with a screen with the BW logo on.
  • Video ends with BW logo.
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