City-scape is visible, suddenly a building explodes sending a fire through a building that leaves a pile of ash and rubble (this acts as shock value)
Act 2 scene 1
celebrity figure talks directly to the audience (Vsauce Micheal in this case, although there is potential to change the figure depending on what market you want to appeal to, we used Michel because he is a popular figure in the adolescent community) if the audience sees a figure they trust endorses a product they are more likely to buy that product
Act 2 scene 2
After the 10-20 seconds of the celebrity endorsement black will fall across the screen, this is the transition into act two
Act 2 scene 3
After a brief pause an island will descend with a man on it, he will state that he needs a thirst destroying drink then a capsule will drop down containing a coin slot (Although unconventional the plan still adheres to the client brief)
The man inserts a coin and a can of superfizz flies out and he catches it, a slow zoom on the can will show the detail of the can, including the ingredients. The man pens the can and the drink flies out and into his mouth he shakes and then grows a manly beard and muscles and comments on how much energy he has.
After the man has grown a beard he will exclaim WOW in surprise in shock from the manliness and energy he has gained from consuming Super Fizz .