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Storyboard Text

  • Intro Smart Stories: Sarah ( fades over establishing shot)
  • Montage
  • Cut back to living room
  • Dad: Recently, our daughter's had some... issues with her old car Mom: She felt that after college she wanted something different and unique but...
  • Cut to Sarah's Apartment
  • ( Montage of various, comical accidents with the daughter's antique car) Dad: the "uniqueness" is a bit of an issue
  • Cut to smart dealership
  • Mom: We get that she wants to be on her own, so I gently nudged her to consider looking for a more... sensible car.
  • cut to living room, fade to black with logo at the end with voice over and final info
  • ( interior, Sarahs apartment. Sarah on her laptop scrolling through content with smart car) Mom Narrating: I've learned how to guide her over the years, and it was pretty easy to sell the idea of looking at a smart.
  • Outside a smart dealership. Sarah talking with a sales rep. Dad Narrating: She went and leased the new smart electric drive coupe, which is a way better fit for her.
  • Dad: It's just a great fit for her, it stands out, Mom interjecting: parking with its a breeze Dad: yeah parking is easy, it's so fun to drive it's all electric, there's an app to find chargers, it Mom Interjecting( chuckling): Ok so do you need one too? Dad(Chuckling too): Maybe Voice over While fading to logo: The new 2017 all electric smart coupe. Surprisingly Unique
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