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Gammas, Deltas, and Epsilons were once conditioned to like flowers and nature in general.
The idea was to compel them to visit the country often and “consume transport” in the process. But since nature is free, they consumed nothing other than transportation
In order to increase the consumption of goods, The World State decided to abolish the love of nature while preserving the desire to use transportation.
The lower castes are now conditioned to hate the countryside but to love country sports. All country sports in the World State require the use of elaborate apparatus.
As a result, the lower castes now pay for both transportation and manufactured goods when they travel to the country for sporting events.