I know it's hard.. Ok listen! RBS NIS team creates ~98% of the retail ASINs and~9 % of these are audited by the QA team.
The current QA audit checks are focused more on the Standard Operating Procedure (SOP), which is based on adherence to Amazon style guides,Legal requirements and SoDA – Core defect rules like key attribute missing (Brand and Title, Bullet features).
Although, this covers the basic catalog checks required but does not focus on critical parameters that relates to stakeholders requirements. Statistical study on QA audit for Q1 2017 shows that existing audit defects in NIS QA process is correlated only by 7% compared to downstream defects.
This audit approach is not covering all the down stream impacts and change is required to reduce the downstream tickets related to catalog and to reduce operations cost. Hence there is a clear need to channelize Audit efforts on reviewing catalog information that influence key stakeholders for their decision making.
Just 7% with NIS? Can't we fix it?
This meeting is all about how to reduce that 7% issues.