Customer Journey Mapping

Customer Journey Mapping
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Storyboard Text

  • Scan body for Measurements (For Online & Offline Both formats)
  • Design
  • Order Online
  • Buy @ Store
  • Fabric
  • Brand
  • Need/Desire to buy new clothes (Seasonal/Special Occasion/Travel/work/New Fashion etc)
  • Body Type
  • Price
  • Availability
  • Word of Mouth (Friends/Family)
  • Visit to Offline Stores
  • Advertisements
  • Online Search
  • Awareness
  • Selection of Design & Fabric or Any Product from a Brand
  • Comparison
  • Offline Trial - In a store
  • Selection
  • Online Trial - Preview of Clothes on One's Body (Scanned avatar of customer)
  • Delivery Timelines ( Between Ordering & Customization for both offline and online formats)
  • Customer Feedback Capture through CS connect
  • Reorder
  • Product liked by customer
  • Order delivery @ home- Offline & Online both formats
  • Product disliked by customer
  • Return
  • Product Trial post delivery
  • Return
  • Need/Desire to buy new clothes (Seasonal/Special Occasion/Travel/work/New Fashion etc)/ Reorder
  • Return Request
  • Greviance Handling, if any
  • CS Follow up on satisfaction of services
  • Refund
  • Pick Up from Customer's Place
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