John is trying to buy a property to open a new restaurant. He wants a private property so that he can start his new pizza restaurant.
There were 15 restaurants, varying on price based on location, he found a property in Manhattan and with his freedom of choice he decided to buy it.
David decided to invest in buying another restaurant 2 blocks away. He is now John's competition and he decided to lower his prices to make a profit and gain more customers.
With the money gained, he was able to renovate his kitchen and improve his restaurant into having more food available.
