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Opening scene to draw attention, show only a quick flash of the scene to gain interest and capture attention of viewers wanting to see more.
Cut to scene of a nerdy looking guy that is studying and not having a good time. Effectively grey out the scene so that the character looks drained and unhappy.
Female friend approaches character and tells him about a party that she is having that night, tells him to come and to bring his own beer.
Looks through store and stumbles upon Controlled Chaos, likes the look of it (have product centered and looking appealing in cooler of store) and picks it up.
Opens a CC at the party and takes a drink, eyes get wide and the party really begins for our character.
Cuts back to the initial scene with our recognizable character way out of his comfort zone and being a party animal having a great time. Really emphasizing the tagline of "Be Your Best Self"
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