Let's start with horesradish and sell Anchor Brand.
Henry J.Heinz began packing foodstuffs on a small scale in Sharpsburg, Pennsylvania 1869. He founded Heinz Noble & Company with a friend, Clarence L. Noble and began marketing horseradish and Noble's new Anchcor Brand ;biblical meaning of hope.
In 1875 the company went bankrupt.
The following year Heinz founded another company, F & J Heinz , with his brother John Heinz and a cousin Fredrick Heinz. One of this company's first products was Heinz Ketchup.