Strategic Corporate Responsibility

Strategic Corporate Responsibility
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Storyboard Description

The fourth stage of corporate responsibility, strategic.

Storyboard Text

  • Strategic Corporate Responsibility
  • Yes Martha, I think you're right. By making this company more about health, we have increased our sales.
  • It seems that by acting according to the public will give us the advantage.
  • Certainly. By using a strategy which pleases the public, we increase profit.
  • By Dennis Brekke, Bus 10 Spring 2017
  • Both the company and the public benefit from this.
  • Of course, the wisest course of action is to act in the public interest and provide healthier food choices.
  • Wow I love all of McDonald's new healthy food choices.
  • Sir, I believe we made the right move to remove the "super-size" option. We have gained a lot more publicity for it.
  • I know right! It's great.
  • Hey, you hungry? Want to grab McDonalds?
  • Yea sure. I heard McD's has been rolling out some great food options.
  • The End
  • Same, they should have some healthy food to eat.
  • The company must really listen to what it's customers want. That's smart and responsible of them.
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