Huxley is currently at work trying to put together a presentation on his project's progress. His day has been pretty stressful already with multiple deadlines coming up next week. On top of that, he needs to put the finishing touches on this presentation before the meeting at 4:00 p.m.
Andrew his boss walks over to ask him if he has figured out his auto insurance yet. He emphasizes that he needs that sorted as soon as possible because they have to do site visits the following week and Huxley will need to drive.
Huxley decides to browse the internet to find some quotes. Despite it being a matter of urgency, he knows he needs to choose the right provider. He is frustrated that the information out there is difficult to understand and that he has to phone-in to speak to an agent. That's not an option as his day is already busy as is.
Over lunch, he gets to chat with Amy from Marketing. Amy is always driving to meetings with clients. She mentions that she recently switched to Kaus as a provider. She says that by far they have the best customizable rates and that she was able to lock in her current package entirely online. "It was pretty straightforward with no hidden strings." She adds.
Back at his desk, he Googles Kaus and lands on their website. Immediately he feels at ease because the website is easy to navigate and the language used is simple and easy to understand. He sees a quote builder and plugs in his details. He is surprised that his quote is processed in minutes and he receives a confirmation email soon after.
Later on his commute home, he receives a second email from Kaus asking him to rate his experience getting his auto insurance sorted in minutes. "How thoughtful!" he thinks. Huxley is happy that this is likely his last commute on the train. One less thing to worry about.