MKT311A Spring 2016
Consumer1: When I use Colgate toothpaste in the morning...
VO: It's like I'm running towards a wave...
VO: A crisp, cool refreshing wave...
VO: Not the kind of wave that makes you shiver. The type of wave that makes you go Ahhh. And as I emerge from the plunge and my eyes are slowly opening I find...(close up of a mouth saying ahhh)
VO: The perfect inspirational sunrise. Every morning.
Consumer 1: Yep. Not a bad way to start my day. Not a bad way to start yours either.
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