Old Spice

Old Spice

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Storyboard Description


Storyboard Text

  • Bro you stink
  • Nah man im using degree im fine.
  • What is that smell?
  • You shoul'dve worn old spice and this woulnt have happened.
  • OMG did i do that?
  • You need to drop that trash degree and smell like a man here is some old spice.
  • I guess your right i dont want people to be sick over how bad i smell.
  • In this scene it shows dialogue between two people one that is portrayed as a trash can because he uses another brand of deodorant, and displaying that manliness is taken away.
  • How does it feel to be a man?
  • It feels right.
  • This scene seconds the accusation in the first scene and shows a woman on the ground sick because this guy smells so bad.
  • Omg who smells so good?
  • The spokesperson for old spice is telling the guy who is a trash can that if he uses old spice he'll smell good and become a man.
  • Um...That's me
  • The choice is simple if you wanna be a man wear old spice.
  • in this scene after he uses old spice he is no longer a trash can but a man.
  • The previous woman who was sick on the floor now notices this guy and asks who smells so good, and with his new found confidence says me. 
  • This commercial is an tapping into ethos because it puts the guilt in a guy if he doesn't use old spice because he wont be a man if he doesn't use old spice.
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