in your life you only get to do so many things and right now we've chosen to do this so lets make it great.
for the past 33 years, i have looked in the mirror every morning and asked myself: 'if today were the last day of my life,
' would i want to do what i am about to do today?and whenever the answer has been 'no' for too many days in a row, i know i need to change something.
Jobs soon hired some of his former employees to begin a new computer company called NeXT. Initial reactions were generally good. The product was very user-friendly, and had a fast processing speed, excellent graphics displays, and an outstanding sound system. Despite the warm reception, however, the NeXT machine never caught on. It was too costly, had a black-and-white screen, and could not be linked to other computers or run common software.
NeXT was not, however, the end of Steve Jobs. In 1986 Jobs purchased a small company called Pixar from filmmaker George Lucas (1944–). Pixar specialized in computer animation. Nine years later Pixar released Toy Story, a huge box office hit. Pixar later went on to make Toy Story 2 and A Bug's Life, which Disney distributed, and Monsters, Inc. All these films have been extremely successful. Monsters, Inc. had the largest opening weekend ticket sales of any animated film in history.
1996 Apple purchased NeXT Software for over $400 million.Apple entered into a partnership with its competitor Microsoft. The two companies, according to the New York Times, "agreed to cooperate on several sales and technology fronts." Over the next six years Apple introduced several new products and marketing strategies.Jobs also announced that he was becoming the permanent CEO of Apple.